Chinese Social Media Agency (Shanghai)

Each social network has its own entry requirements. Generally speaking, a lot of paperwork needs to be done – in Chinese – to open an official / verified Chinese social media account. If you do not have a Chinese business license, it will be more complicated and we strongly recommend that you hire an agency to do it. We help select the right platform for your needs and create a customised social media strategy based on your target and budget.

Promotion is a big part of our daily work for you. Our goal will be to find new potential customers, turn them into fans and make sure they stay loyal to your brand. Social media also mean community management. You need to lead the narrative, respond tactfully to reviews, help visitors with their questions, guide followers, and keep them entertained. Your community manager will be the face of your brand on social networks, it is better to be picky when choosing.

If there is one Chinese social network that foreign companies cannot avoid, this is it. With its 1.2 billion active users, WeChat is not just a messaging app, but an entire ecosystem with great influence in the day-to-day lives of Chinese people. The app is so big that a non-present brand shoots itself in the foot when it comes to credibility.

Weibo is an open social media channel where Chinese people go to get the latest gossip, follow trends and find information about current topics. It is an excellent marketing tool for brands to grow their awareness and become viral, as well as for paid advertising. We help you with your Weibo paid advertising campaigns, content creation, influencer marketing, live-streaming and so on.

Little Red Book, also called “Xiaohongshu” or RED is a Chinese social media (200 Million MAU as of 2023) that specialises in high-end products. The app was made primarily for Chinese women aged 18 to 35, where people were sharing the same ideas, their opinions, bargains and buying tips. As the majority of users are women, it’s the perfect platform for all cosmetics, fashion and lifestyle brands.
Little Red Book, by its user-generated core, has become the reference app for word-of-mouth marketing.

The majority of consumers in China say their shopping choices are influenced by social media. Products recommendations by KOLs or influencers have the most impact on Millennials and Gen Z in China. Luxury consumers in China look to KOLs before making purchase decisions. GMA specialises in KOL marketing and we have over 3 000 KOLs on our books.

Each Chinese Chinese social network offers an integrated paid advertising system. Systems vary from app to app and it’s more or less effective depending on your budget, industry, and online reputation. While paid ads aren’t a “must” in China, it’s clear that these are excellent for boosting traffic at certain times of the year.