XiaoHongShu Official Account for International Brands?

Breaking into China’s booming social commerce market isn’t easy—especially on XiaoHongShu, the go-to platform for over 200 million users. Without the right setup, international brands struggle to gain visibility.

XiaoHongShu (Little Red Book) is more than just another social media app—it’s where Chinese consumers discover and trust brands through user-generated content. But setting up an official account is complex, with strict requirements and a detailed verification process.

We’ve helped international brands navigate these challenges, from account registration to content strategies that drive engagement. With years of experience in Chinese digital marketing, we know what works—and what doesn’t.

This guide will walk you through the entire process, step by step. You’ll learn how to set up, verify, and optimize your XiaoHongShu official account, unlocking the full potential of this powerful platform.

Key Takeaways

• International brands must have a Chinese business license and trademark to open a XiaoHongShu official account. The platform reviews documents in 5-7 business days.
• XiaoHongShu reaches over 200 million monthly active users in China. Social proof drives 80% of buying choices among Chinese digital shoppers, according to the China Consumer Report 2023.
• Business accounts unlock key features like ad tools, data tracking, and KOL partnerships. Most brands finish the upgrade process within 7-10 business days.
• Native Chinese speakers must create content to overcome language barriers. Brands need to follow strict rules about posting times, image sizes, and text limits.
• The platform works like Chinese Instagram but offers stronger e-commerce tools. Brands can link product listings to posts and run targeted ad campaigns through the platform.

Registering a XiaoHongShu Official Account for International Brands

International brands need a Chinese business license to open a XiaoHongShu official account. We guide brands through account verification steps and help them upgrade to business accounts with full e-commerce features.

Documents and Verification for Registration

We need several key documents to set up a XiaoHongShu official account for brands. Our business license must be valid and translated into Chinese by a certified agency. The platform requires proof of trademark registration in China, plus a Chinese phone number for account verification.

A complete verification package speeds up the approval process by 60% – XiaoHongShu Business Team

Our brand must submit clear photos of physical products and company certificates through the app store download. The verification team reviews these documents in 5-7 business days.

A successful business account upgrade opens access to advertising tools and data analytics features. Let’s explore the key benefits that make XiaoHongShu valuable for brands targeting Chinese consumers.

Upgrading to a Business Account

Upgrading to a business account on XiaoHongShu opens doors to powerful marketing tools. Our team guides brands through this vital process on the social media platform. The upgrade requires valid business documents, trademark certificates, and proof of company registration.

Most international brands complete this process in 7-10 business days.

A business account grants access to targeted marketing features and data analysis tools. Brands can track user-generated content, manage e-commerce operations, and connect with key opinion leaders.

The platform’s interface supports both English and Chinese languages, making it easier for international teams to operate. Marketing managers gain direct access to XiaoHongShu’s advertising system, which reaches millions of Gen Z consumers daily.

Benefits of a XiaoHongShu Official Account for International Brands

A XiaoHongShu official account opens doors to China’s massive social media market. International brands can tap into user generated content and connect with millions of Chinese consumers through this e-commerce platform.

Enhance Visibility Among Chinese Consumers

XiaoHongShu’s user generated content creates powerful social proof for international brands. We see Chinese consumers trust peer recommendations more than traditional advertising. Our brands gain instant credibility through authentic user reviews, photos, and social media engagement on the platform.

Social proof drives 80% of purchasing decisions among Chinese digital consumers – China Consumer Report 2023

The platform’s e-commerce features let us showcase products directly to over 200 million active users. We boost brand visibility by linking our official account to online stores and working with influencers.

Our marketing strategies focus on creating engaging content in Chinese that resonates with local audiences. The platform’s advanced privacy settings and cookies management give us control over how we present our brand identity to this massive consumer base.

Engage Directly and Leverage E-Commerce

We engage with Chinese shoppers through user created content on our official account. Our brand posts reach millions of active users who love to shop through social media platforms.

The direct connection helps us build trust with our target market through authentic content and real-time responses.

E-commerce features on xiaohongshu brand accounts let us sell products right where users browse. We link our product listings to posts, making shopping easy for interested customers.

Our next steps focus on managing language barriers while keeping our content authentic for Chinese audiences.

Access to advertisisng

Direct engagement with customers leads straight into our advertising options on XiaoHongShu. Our official business account opens doors to the platform’s vast advertising system. Marketing managers can tap into XiaoHongShu’s digital marketing tools to create targeted ad campaigns.

The platform works like Chinese Instagram but offers more advanced features for brands.

Our brands gain access to various ad formats through the XiaoHongShu pro account. These include in-feed posts, story ads, and KOL collaboration tools. The platform’s advertising dashboard helps track performance metrics in real-time.

Many international brands use this feature to boost their visibility on social media platforms like Weibo and Douyin. The ad system connects seamlessly with other Chinese social networks, making cross-platform promotion simple and effective.

Addressing Challenges for International Brands on XiaoHongShu

International brands face real hurdles on XiaoHongShu, from language gaps to strict rules about content. We help brands tackle these issues through our local teams, who know the ins and outs of the platform, just like they handle TikTok and WeChat accounts.

Manage Language Barriers

Language barriers pose real challenges for brands on XiaoHongShu. We’ve seen many brands struggle with Chinese content creation and community management. Our team uses native Chinese speakers to craft posts that connect with local audiences.

We blend Cantonese and Mandarin expertise to reach different Chinese market segments.

Clear communication matters on social platforms like XiaoHongShu and TikTok. We partner with local content creators who understand both the language and culture. They help us translate brand messages that resonate with Chinese consumers.

Our content stays true to brand values while speaking the right dialect for each region.

Adapt to Platform-Specific Regulations

Clear communication bridges the gap between managing language needs and following XiaoHongShu’s rules. Our team deals with strict content rules on this social platform through a well-planned approach.

We follow all guidelines for posting times, image sizes, and text limits on each red note official account. The platform needs brands to stick to Chinese advertising laws, data privacy rules, and content standards that change often.

Our marketing plans must match XiaoHongShu’s unique style while staying true to global brand values. We use the ios app store and google play store versions to check how content looks on different devices.

This helps us create posts that work well across all screens. Each stream of content needs approval from platform moderators before going live. We make sure every post follows the rules about product claims, user privacy, and promotional content.

Use a partner agency like Gentlemen Marketing Agency

We partner with expert agencies to handle our XiaoHongShu presence. These agencies bring local knowledge and platform expertise to help us create content that connects with Chinese audiences.

Our narrative needs to match the platform’s style while staying true to our brand voice. Through our LinkedIn and Twitter presence, we’ve learned that each social platform needs its own approach.

A good agency helps us bridge cultural gaps and manage daily operations. They guide us through the QR code verification process and set up proper login credentials. Many agencies offer services beyond basic account management, including content creation and advertising campaign management.

Our ios app presence grows stronger with local experts who understand both the technical and cultural aspects of XiaoHongShu marketing.

GMA can help you open your Official Account

A XiaoHongShu official account opens new doors for international brands in China’s market. Marketing teams can tap into millions of active users through this popular social platform.

The right strategy, mixed with local knowledge and proper account setup, helps brands connect with Chinese shoppers. Your brand needs a strong presence on XiaoHongShu to stay ahead in China’s digital space.

Smart brands use both web browser and ios apps to reach more customers on this growing platform.

Contact us today to get started!