Comments on: Italian brands bought by Chinese companies! https://marketingtochina.com/italian-brands-bought-chinese-companies/ Smart Tips for Smart Business in China Sun, 12 Mar 2023 17:20:00 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Enrico https://marketingtochina.com/italian-brands-bought-chinese-companies/#comment-79403 Thu, 24 Oct 2013 20:12:38 +0000 https://marketingtochina.com/?p=6212#comment-79403 I come across this article while I’m doing my MA degree thesis: the topic is how chinese companies set their strategy of acquisition across europe.
I’ve studyed how is structured the chinese market research scenario: when a western company want to go deeper in China there are a lot of international market research companies, as well as high level chinese agencies that provide all necessary tools to enter in the market.

from your article is evident how economic crisis in europe is providing new opportunities for chinese companies to buy already existing brands, with their own history and appeal.
Italy has a lot of renowned brands in key sector as food&beverages, fashion and technology.
…is just simpler to get an already existing brand and bring it in china than create a complete new brand: this make perfeclty sense in a Country like china, where there’sa lack of brands for this sectors.

My question is: how chinese companies select their italian target brands?
do they simply relate to italian/multinational market research companies or they prefer to dialogue with chinese market research companies?

moreover…which service has a market company to provide to get the attention of a chinese company?

thanks for your attention and for your website

]]>