Comments on: Chinese streaming platforms: a diversified market & opportunities for brands

By: charliethesteak

charliethesteak — Wed, 11 Sep 2024 05:18:07 +0000

This post provides valuable insights into the dynamic landscape of Chinese streaming platforms. It’s fascinating to see how brands can leverage these diverse opportunities to connect with consumers. The examples shared really highlight the potential for innovative marketing strategies in such a rapidly evolving market. Looking forward to more in-depth analyses on this topic!

By: Only

Only — Sun, 20 Mar 2022 13:02:54 +0000

Very good article, KOL and Chinese model have to get a loyal community … that the key for brands.

By: Guillaume

Guillaume — Wed, 02 Mar 2022 08:23:29 +0000

Emerging countries like China should represent 60% of global GDP by 2030 and European SMEs intend to take advantage of this to strengthen their trade relations, particularly with China, Europe’s second partner. Some do not hesitate to settle in China .

This is the choice made by the French company Loreal one of the three European leaders in cosmetics and even chemicals. 15 years ago, its leaders entered the Asian market. It was good for them: the turnover of their Chinese subsidiary increased by 20% each year to reach one and a half million euros in 2012. “The objective of our establishment was not to relocate, but quite simply to conquer new markets in China and Asia,”

Before settling in China, the company spent several months in Shanghai to study the trends and market where it benefited from the advice of account managers and a particularly in-depth market study. “The strong point,” explains De Kong, “was the market study