Comments on: How does Key Opinion Leader help to Increase the Popularity of Your Brand in China? https://marketingtochina.com/how-does-key-opinion-leader-help-to-increase-the-popularity-of-your-brand-in-china/ Smart Tips for Smart Business in China Wed, 31 Jan 2024 04:29:07 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Olivier VEROT https://marketingtochina.com/how-does-key-opinion-leader-help-to-increase-the-popularity-of-your-brand-in-china/#comment-271168 Wed, 04 Mar 2020 09:33:14 +0000 https://marketingtochina.com/?p=53040#comment-271168 In reply to Alix.

A star brings the credibility but for the price of the stars you can have an army of influenceurs that promote your brands…
The invisible hand that make sales and generate revenue (Adam Smith)

]]> By: Olivier VEROT https://marketingtochina.com/how-does-key-opinion-leader-help-to-increase-the-popularity-of-your-brand-in-china/#comment-271167 Wed, 04 Mar 2020 09:33:05 +0000 https://marketingtochina.com/?p=53040#comment-271167 In reply to Alix.

A star bring the credibility but for the price of the stars you can have an army of influenceurs that promote your brands…
The invisible hand that make sales and generate revenue (Adam Smith)

]]> By: Alix https://marketingtochina.com/how-does-key-opinion-leader-help-to-increase-the-popularity-of-your-brand-in-china/#comment-270079 Wed, 26 Feb 2020 02:18:36 +0000 https://marketingtochina.com/?p=53040#comment-270079 Hello,

I have read somewhere that working with micro-influencers is as efficient as working with super stars;
Could you explain more about it. How it can’t be more efficient? Micro-influencers have a lot less followers

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