Comments on: Little Red Book Agency China Xiaohongshu- Top Marketing Strategies

By: Andreas Andreopoulos

Andreas Andreopoulos — Sun, 31 May 2020 08:28:36 +0000

Thx! Please be so kind to inform me where I would download app.

Thx in advance,
Andreas andreopoulos mhtiswan@gmail.com

By: Global CONSULTING

Global CONSULTING — Mon, 15 Jul 2019 10:08:11 +0000

Essentially there are 3types of KOLs on the platform:
1. Loyal users of the platform who began sharing their own
content and naturally developed an audience
• These influencers, no matter micro or top-tier, are likely to to have
deep understanding of the platform and a strong connection to their
audience
2. Influencers from other platforms such and Weibo and
WeChat
• Growing numbers of established influencers are witnessing the growth
of Xiaohongshu and have opened accounts on the platform.
• The benefit to working with them is that they can post content for one
campaign across a number of platforms; however unless they’ve been
on Xiaohongshu a long time, they may not be as effective as a
‘homegrown’ influencer
3. Celebrities
• This year many celebs, both Chinese and Western, have joined the
platform
• Chinese celebs use it as a way to get closer to fans, content is generally
more behind the scenes and casual than content on their Weibo
accounts

By: KOL

KOL — Wed, 03 Apr 2019 09:12:07 +0000

KOL can become Brand Partner… The Xiahongshu also incorporates multi-channel networks which contact KOL on behalf of xiaohongshubrands in order to increase visibility across chinese platforms.

This plateform can class and organize KOL

LittleRedBook, which is best known for its fashion and cosmetics reviews, say official get 8,000 verified brands and 4,800 influencers.

A user needs to have 1,000 follower to become a “brand partner.”

By: Olivier

Olivier — Mon, 01 Apr 2019 09:23:44 +0000

In reply to Marty.

Hello Marty,
we just upload some case studies. If you need more, send us an email, and we will send you the Full Case studies for Little Red Book.
We have helped already 20 brands on little Red Book last year.

By: Marty

Marty — Thu, 28 Mar 2019 07:21:35 +0000

Nice explanation, do you have Ecommerce case studies about Little Red Book?

By: Vladimir Ripin

Vladimir Ripin — Wed, 11 Oct 2017 05:14:47 +0000

Informative and well-explained, thank you