https://marketingtochina.com/fashion-in-china-top-marketing-strategies-for-brands/ Smart Tips for Smart Business in China Mon, 16 Dec 2024 09:54:40 +0000 hourly 1 https://wordpress.org/?v=6.7.2 https://marketingtochina.com/fashion-in-china-top-marketing-strategies-for-brands/#comment-349967 Mon, 16 Dec 2024 09:54:40 +0000 https://marketingtochina.com/?p=53371#comment-349967 Breaking Through the Digital Wall – the Key in Fashion
Western strategies for digital marketing don’t translate directly in China. My initial campaigns on Facebook and Google Ads had no impact because the platforms are blocked. Shifting to WeChat, Douyin, and Xiaohongshu opened the market, but understanding how these platforms work took time. For example, I learned that WeChat Mini Programs were critical for user engagement, not just posting ads. What digital challenges have you faced, and how are you adapting to China’s unique ecosystem?

]]> https://marketingtochina.com/fashion-in-china-top-marketing-strategies-for-brands/#comment-337272 Mon, 05 Jun 2023 09:30:29 +0000 https://marketingtochina.com/?p=53371#comment-337272 Great article. A reference in the fashion industry in China.

]]> https://marketingtochina.com/fashion-in-china-top-marketing-strategies-for-brands/#comment-298248 Sun, 20 Sep 2020 02:10:32 +0000 https://marketingtochina.com/?p=53371#comment-298248 Great article. Very interesting.
great analyse and top tips about Marketing to fashion brand for the Chinese market

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