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- Louis Vuitton In China – Their Winning Strategy
- Luxury Whiskey Market in China: The Macallan Success Story
- Apple in China: Is the Company Boycott-Proof?
- Shein Marketing Strategy: What’s Contributing to its Global Success?
- Burger King in China: How a Global Fast Food Giant Adapts to Local Tastes
- Chinese Audio Platforms On The Rise
- Lyfen, how China Snacks Leader sells online?
- Cool Halloween Brands Design on Chinese Social Media
- How Starbucks became one of the top Moon Cake seller in China?
- Oatly: Another Swedish Success Story in China
- Rihanna’s “Fenty Beauty” debut on Sephora Tmall Global Flagship Store
- Why did Luckin Coffee not Outrank Starbucks in China?
- Perfect Diary’s successful Strategy on Wechat
- Xiaomi has changed consumers’ perception of mobile phones
- Kim Kardashian China’s Livestreaming: 150,000 Perfume sold
- Once upon a time … a Digital Agency in China
- “What is Peppa?”: The perfect marketing campaign?
- Dolce&Gabbana: Ereputation Crisis in China
- The Collapse of TOPSHOP in Chinese E-Commerce
- What marketing campaign allowed Libai to sell 50,000 quantities in 9 days ?
- Inspiring Story: WeWood in China
- NANO JAPAN Skincare Supplements Are Seducing Chinese Beauties
- Miniso: A success story in China
- Guerlain Sold One Piece Fragrance on Chinese E-Commerce for $540,000
- From invisible to 150 student requests per month for a Business school in China
- How does a high-end beer brand conquer the Chinese market?
- How did a Swiss Brand of bluetooth speakers create the right ‘Noise’ in China?
- How a Thai snack brand increased sales and went viral with Chinese tourists
- How ‘Twist & Drink’ Won Over Chinese Consumers
- A Perfume Brand creates a buzz around their ‘French story’ in just two weeks!
- The rebirth of Pechoin (a Chinese Beauty Brand)
- Carrefour invests into its reputation in China
- Development of Eye & Vision Clinics in China: Euroeyes case study
- Amazon’s Strategy in China
- How to Change the Poor Quality Perception of ‘Made in Asia’. Tiger Beers Accept the Challenge.
- 10 Companies with Effective WeChat Marketing Campaigns
- How New Balance communicate in China
- Nestlé goes all-in with Tmall (Alibaba)
- Durex Wants the Chinese to be more Open about Sex
- Nike advertisements in China
- IWC start to communicate on WeChat
- How to market Airlines for China : the case of KLM’s WeChat
- The best online campaign for the Jewelry brands in China
- Customizing ‘Disney Land’ for the family in China
- 5 UK brands that benefit from being “Made in Britain” in China
- A case study of US firm ‘Uber’ in China
- KFC vs MacDo in China
- Danone digital marketing strategy in China decrypted
- Haagen Dasz conquers the coffee market in China
- Kiehl’s : its misleading discretion in the cosmetics market in China
- Eslite : the story of a successful bookstore in a shrinking market
- Top 10 advertising campaigns on Wechat
- 5 fashion brand case studies
- Wechat + Coca-Cola: Open a new model of cross-border mobile marketing
- BMW Strategy Analysis in China
- French Celebrity Got Famous on Chinese Internet
- Dove “Beauty Sketches” adapted in China
- Eden Park wants to invest the Chinese Market
- Ikea and its competition in China
- Diageo, leader in Alcohol Digital Marketing
- How Lancôme has succeed in seduce women in China
- Nespresso in China
- Coach: e-commerce for luxury handbags
- Ferrero’s communication in China
- The Story of Chinese Steve Jobs – Lei Jun