China eCommerce Agency & Tmall Partner
Our Services
Audit & Market Survey
eCommerce Platform
eCommerce Website
Certified Tmall Partner (TP)
Chinese Customers Service
Off-Site Promotion
CASE STUDY
More About Ecommerce in China
Tmall Platform Registration & Store Set-up
It can be quite complicated to join platforms like Tmall. Tmall is a “premium” eCommerce marketplace that differs from other platforms such as Taobao or Pinduoduo and has strict entry criteria as well as high fees. As an agency, we have the experience and resources to support you in this process or to redirect you to a more achievable goal. After all, Tmall is far from the only successful eCommerce platform in China.
Shop Management & Customers Acquisition
Get good traffic and spend your money efficiently. We provide ROI-oriented eCommerce solutions. Our main goal is to get your store traffic that converts. Generally speaking, Baidu and Chinese social networks are the best places to drive traffic to your online store. Social media platforms like Weibo, Xiaohongshu and Douyin are the absolute winners when it comes to paid advertising and profitability.
Content & Marketing Campaigns
Your shop is going to need frequent updates to rank on the platform you chose (Taobao SEO for instance) and keep potential customers interested. Our creative copywriting team takes care of this: product uploads, banners, etc. A healthy store in China needs to be able to keep up with the various shopping festivals that take place during the year.
Step Forward: Store e-reputation
In China more than anywhere else, strong brand awareness and good reputation are necessary. Without a smart multichannel marketing strategy, you might get traffic on your store but zero conversion. Be everywhere Chinese consumers are looking for and answers all their questions before they even think of asking!
Frequently Asked Questions
Should I have a Chinese eCommerce website?
Yes definitely. You won’t make many sales via your website but it is a necessary base for your SEO/SEM and E-reputation effort. It is also an excellent platform for storytelling.
Can a small company sell on Tmall?
Tmall is huge and great, but definitely not for everyone. If you are a small or a niche brand, with a small budget, better go for another option such as a WeChat store or RED Store on Xiaohongshu. Tmall entry requirements are also pretty strict, as the platform accepts only well-known brands and big players.
What is Cross border Ecommerce?
Cross-border e-commerce is simply the importation of goods from sellers from foreign countries. Cosmetics and care products, food, fashion products, and luxury goods are very popular items of cross-border eCommerce in China. In China, there are many options for selling without the need of psychical presence in the country. You can choose from Tmall Global, JD Worldwide, Pinduoduo, or smaller e-commerce platforms, like WeChat Stores, Xiaohongshu Mall, or Douyin. Your choice will depend on the size of your brand, budget, target audience, and product categories.
Why is eCommerce so successful in China?
China’s eCommerce success is largely due to its vast population adopting internet shopping, facilitated by innovative tech solutions and reliable digital payments. Government initiatives and changes in shopping habits during the COVID-19 pandemic have further driven this digital shopping boom.
I have another question!
No worries, contact us here and we’ll help!
GMA - Gentlemen Marketing Agency in Shanghai, China
We are Digital Marketing agency in China (based in Shanghai).
Our company has over 10 years of experience. Our Strengths: Focus on KPI & ROI.
Learn more: GMA, Digital Marketing Agency in China
