Xiaohongshu Marketing Agency: Red Note for Business

The very first step is to register in the Little Red Book’s system (小红书入驻平台) as a merchant or a company. Registering on the app can be somewhat complicated, lots of paperwork has to be done in Chinese. After registering, you’ll need to wait for approbation before you can start publishing or selling as an official. If you want to avoid paperwork and doing mistakes that would probably cost you your place on the platform, hiring a Xiaohongshu agency like ours that knows the system is probably the safest and fastest option for you.

Building a community on XiaoHongShu is not just about posting content—it’s about engaging with users. We actively manage your account’s interactions, responding to comments, answering questions, and fostering discussions. By interacting with users, you can develop deeper connections and build loyalty over time.

Additionally, we use trending hashtags to ensure your content is connected to the most popular conversations on the platform. By engaging with other accounts, influencers, and users in a positive and authentic way, we help your brand grow organically, one interaction at a time.

XiaoHongShu’s community is driven by the opinions of influencers, whether they are KOLs (Key Opinion Leaders) with large followings or KOCs (Key Opinion Consumers) who provide more niche, authentic reviews. We help you create a balanced strategy using both types of influencers to build credibility and engagement.

• KOLs (Key Opinion Leaders):
  We help you collaborate with top influencers on XiaoHongShu, ensuring their endorsements are authentic and align with your brand’s voice. KOLs bring mass visibility and can introduce your brand to a wide audience quickly.
• KOCs (Key Opinion Consumers):
  We also work with smaller influencers who provide in-depth reviews of your product. These reviews are highly trusted by users and create a sense of authenticity. By working with KOCs, your brand gains trust from the ground up.

This multi-tiered approach ensures that you build both reach and trust, essential elements for a strong presence on XiaoHongShu.

Xiaohongshu has become one of the best places for KOL campaigns. It has been built around reviewing and a lot of KOLs and influencers have flourished on the platform.

We have a KOL-dedicated team that will run cost-efficient KOL campaigns for you. It’s possible because of our partnerships with various Chinese influencers and our expertise. These campaigns can take different forms: reviews, live streams, short videos, banners, etc. When it comes to e-commerce, as your Xiaohongshu agency, we will help you develop promotional campaigns following the Chinese holidays and busy periods. We make you take part in the RED store promotional activities.

XiaoHongShu’s e-commerce component is more of a boutique experience compared to larger platforms like Tmall or Douyin. While it’s not the primary driver of sales, it can still be a valuable touchpoint for users to explore and purchase your products directly.

Our agency helps brands set up their XiaoHongShu e-commerce presence, ensuring that product listings are visually appealing and user-friendly. This integration allows you to offer a seamless shopping experience to users who are already engaged with your content. While sales volumes might not be as high as other platforms, it adds another layer of visibility and credibility to your brand.

Advertising is an essential part of growing your brand on XiaoHongShu. While organic content is important, native advertising ensures your posts reach a broader audience.

Instead of overwhelming users with too many posts, we recommend focusing on a few high-quality posts and amplifying their reach with paid promotion. By sponsoring posts, your brand gets more views, likes, and shares, making your account more attractive to users. Our team manages your ad campaigns, ensuring maximum ROI by reaching the right audience with the right message.

Success on XiaoHongShu is driven by high-quality, visually appealing content. At GMA, we specialize in creating stunning visuals—pictures and videos—that are tailored to the platform’s audience. XiaoHongShu users crave content that goes beyond product features, focusing on lifestyle and beauty in a way that makes the product a natural part of their world.

We help brands adapt their existing content or create new, localized material that fits the tastes and expectations of Chinese consumers. With GMA’s support, your brand will post consistently, building engagement through a thoughtful content strategy that emphasizes visual appeal and cultural relevance.

Understanding your brand’s performance on XiaoHongShu is critical to refining your strategy. At GMA, we provide detailed analytics and reporting, tracking the success of your content, ad campaigns, and community engagement.

We analyze key metrics such as views, shares, comments, and ROI from advertising spend. Based on these insights, we adjust your strategy to ensure that your brand continues to grow. Our data-driven approach ensures that every step we take is informed by real user behavior, giving you the best chance for long-term success.